Human Learning (5th Edition)

Human Learning (5th Edition)

Human Learning, fifth edition, is the leading text on learning theories applied to education.  It covers a broad range of learning theories, including behaviorist, social cognitive, cognitive, and developmental.  Complex learning and cognition, including metacognition, transfer, and social processes in knowledge construction are also covered, as is motivation.  Coverage demonstrates, through the author’s extremely lucid and engaging prose, how different concepts relate to one another.  The book provides dozens of proven examples, and emphasizes meaningful learning that makes the fundamentals of these theories comprehensible to students with little or no prior coursework in psychology.  Key revisions to this book include a thoroughly updated section on behaviorism, a new, separate chapter on the developmental theories of Piaget and Vygotsky, and a reorganized motivation section.

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A Technique for Producing Ideas (Advertising Age Classics Library)

A Technique for Producing Ideas (Advertising Age Classics Library)

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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Ages and Stages: A Parent’s Guide to Normal Childhood Development

Ages and Stages: A Parents Guide to Normal Childhood Development
A comprehensive parent’s guide to your child’s psychological development from birth through age 10 Written in an engaging, practical style, Ages and Stages offers you the benefits of the most current research on child development, featuring helpful tips and techniques to foster your child’s maturation. Charles Schaefer and Theresa Foy DiGeronimo tell you what behaviors you can expect as your child grows and how you can help him or her to advance to the next level of development. They include numerous examples, stories, and activities you can use immediately to positively influence your child’s development. The book’s structure (divided into four stages of child development–birth to 18 months, 18 to 36 months, 36 months to age six, and six to ten years) allows you to monitor your child’s progress, identify the reasons for emotional and psychological differences in siblings, and even determine how your parenting strategies should change as your child grows.
* Covers all five areas of psychological health–emotional, cognitive, friendship/relationships, personal growth, and morality
* Filled with easy-to-follow Do’s and Don’ts, plus fun activities and exercises to encourage your child’s development
* Helps you assess if and when your child may need professional intervention

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Essentials of WJ III Tests of Achievement Assessment

Essentials of WJ III Tests of Achievement Assessment
Quickly acquire the knowledge and skills you need to confidently administer, score, and interpret the WJ IIITM

The most widely used comprehensive assessment test-the Woodcock-Johnson-has been newly separated into two distinct tests: Achievement and Cognitive Abilities. The WJ III(TM) Tests of Achievement include reading, mathematics, written language, and knowledge tests. To use these tests properly, professionals need an authoritative source of advice and guidance on how to administer, score, and interpret them. Cowritten by the creator of the Woodcock-Johnson and a coauthor of the WJ III(TM) Tests of Achievement, Essentials of WJ III(TM) Tests of Achievement Assessment is that source.

Like all the volumes in the Essentials of Psychological Assessment series, this book is designed to help busy mental health professionals quickly acquire the knowledge and skills they need to make optimal use of major psychological assessment instruments. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as test questions that help you gauge and reinforce your grasp of the information covered.

Essentials of WJ III(TM) Tests of Achievement Assessment is the only book to provide state-of-the-art guidelines to the Achievement portion of the WJ III(TM), with comprehensive instruction on test administration, scoring, and interpretation. The authors also offer expert assessment of the tests’ relative strengths and weaknesses, valuable advice on their clinical applications, and several illuminating case studies. This book complements Essentials of WJ III(TM) Cognitive Abilities Assessment (Wiley), also cowritten by Dr. Woodcock.

Other titles in the Essentials of Psychological Assessment series:

Essentials of WJ III(TM) Cognitive Abilities Assessment
Essentials of TAT and Other Storytelling Techniques Assessment
Essentials of Individual Achievement Assessment
Essentials of NEPSY Assessment
Essentials of WISC-III and WPPSI-R Assessment
Essentials of Cross-Battery Assessment
Essentials of MMPI-A(TM) Assessment
Essentials of Cognitive Assessment with KAIT and Other Kaufman Measures

For a complete list of books in our Essentials of Psychological Assessment series, visit us on the Web at: www.essentials.wiley.com

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Creativity 101 (Psych 101)

Creativity 101 (Psych 101)

[F]ull of keen and illuminating insight….written with creative flair and great elegance.”
Robert Olen Butler,
Author, A Good Scent from a Strange Mountain,
Winner of the 1993 Pulitzer Prize in Fiction

[W]itty, charming, and informative….Creativity 101 makes a convincing case for the importance of creativity in society, in our schools, and in our daily lives….And no, we aren’t related.”

Scott Barry Kaufman, PhD
Author of The Psychology of Creative Writing

What is creativity and how can we measure it? Creativity 101 serves as a brief, engaging introduction to the field of creativity. Dr. Kaufman presents the cutting-edge research and analyzes new and emerging theories in the field. This book investigates the many definitions of creativity, as well as how it is manifested and measured in schools, the workplace, business, art, media, and more.

Key topics discussed:

  • The “Four P’s” of creativity: person, product, process, and press
  • How creativity influences personality, motivation, intelligence, and talent
  • The dark side of creativity: the remarkable relationship between creativity and mental illness
  • Emerging directions in creativity research, with discussions on neuroscience, the media, and literature

The Psych 101 Series

Short, reader-friendly introductions to cutting-edge topics in psychology. With key concepts, controversial topics, and fascinating accounts of up-to-the-minute research, The Psych 101 Series is a valuable resource for all students of psychology and anyone interested in the field.
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The Art of Reasoning (Third Edition)

The Art of Reasoning (Third Edition)

An inviting alternative to traditional texts in introductory logic, The Art of Reasoning is widely acclaimed for its conversational tone and accessible exposition of rigorous logical concepts.

The Third Edition has been meticulously updated and continues the successful pedagogical approach of the two previous editions, guiding students through the fundamental elements of formal deductive logic, classification and definition, fallacies, basic argument analysis, inductive generalization, statistical reasoning, and explanation.

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Human Memory

This new reader provides a selection of both classic and current articles on research about human memory. The reading are intended for courses in Human Memory at the undergraduate or graduate level, or possibly for a course in Memory and Cognition. Nine sections are included, as listed below, with several articles in each section. Each section is prefaced by an introduction to guide students. Similarly, each article contains a few paragraphs of introduction and then a concluding statement, as well as questions for thought and additional readings on the topic. The nine sections are: 1. Introduction and Orientation to the Study of Human Memory 2. Working Memory and Short-term Memory 3. Coding Processes in Memory 4. Retrieval Processes 5. Interference and Forgetting 6. Memory Distortions 7. Metacognition 8. Implicit Memory 9. Differences Among People in Remembering
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Workbook for Reasoning Skills: Exercises for Functional Reasoning and Reading Comprehension (William Beaumont Hospital Speech and Language Pathology Ser.)

Workbook for Reasoning Skills: Exercises for Functional Reasoning and Reading Comprehension (William Beaumont Hospital Speech and Language Pathology Ser.)
Second edition of this widely used tool for reasoning and reading exercises.
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Discover Your Child’s Learning Style: Children Learn in Unique Ways – Here’s the Key to Every Child’s Learning Success

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Visual Perception: Key Readings (Key Readings In Cognition)


Collects twenty five classic articles in visual perception, the articles span a century and include examples from disciplines that contribute to our current understanding of vision. Discussion questions and further reading suggestions follow.
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